Warehouse 47 and Green Rain unveil Pixelab
Warehouse 47, in conjunction with Green Rain, proudly announces the debut of Pixelab, a future technology lab positioned to transform creative technology and digital innovation.
Warehouse 47, Famous Studios’ pioneering launch, is poised to alter the industry with its sophisticated approach to experiential content production. Warehouse 47, leveraging its first-mover advantage, intends to alter the landscape of events and services in Mumbai and place India on the global map with its unique and ground-breaking solutions. Warehouse 47, an end-to-end service powerhouse, is committed to pushing the frontiers of creativity and establishing new industry standards. Pixelab exemplifies this devotion by combining cutting-edge technology with limitless creativity, resulting in a dynamic playground for visionaries, creators, and innovators. Cirqa Dining Room, the event’s food and beverage partner, provided a remarkable culinary experience to compliment the creative launch.
Pixelab is more than just a technology lab; it is a symbol of innovation and creativity. Green Rain’s comprehensive knowledge has helped studios across Asia shift to virtual production and real-time workflows. As India’s first top authorised Unreal Engine Training Centre, Green Rain remains at the forefront of technical breakthroughs, constantly pushing the boundaries of what is possible. Here, the future is actively constructed rather than just envisioned. This collaborative, cutting-edge lab provides a dynamic environment in which imagination knows no bounds and possibilities are as vast as the universe.
From the moment they walk in, visitors are met with sensual delights. The lab’s entryway is a portal to the future, with strobe lighting and motion sensor detectors that anticipate every move. LED walls emit vibrant energy, transforming the environment into a live canvas of light and colour. Wall and 3D projection mapping transport visitors to different realities, blurring the distinction between the physical and digital realms. Pixelab provides a symphony of interactive activities intended to spark creativity. Thread laser lighting capsules and motion sensor LED gaming, as well as Generative AI capabilities, encourage consumers to interact with technology in unique ways. AR (Augmented Reality), VR (Virtual Reality), and XR (Extended Reality) technologies change reality, while artificial intelligence enables dynamic interactions and insights, transforming the lab into an interactive wonderland.
Pixelab is designed to challenge both the intellect and the body, pushing the limits of what creators are capable of. In this laboratory, the future is a palpable reality that can be shaped. It comes with cutting-edge equipment like robotic arms and green-screen virtual production capabilities, allowing producers to explore limitless possibilities. It promotes collaboration among like-minded visionaries, allowing them to harness technology and create audio-visual storytelling in unique ways. It is great for organisations searching for end-to-end content solutions, experienced creators looking for cutting-edge technology to bring their concepts to life, and curious explorers ready to discover the world of digital innovation.
According to Anant Roongta, Partner, Warehouse 47, & Managing Director, Famous Studio, “With the launch of Warehouse 47’s Pixelab, we are not just creating a space; we are building a platform for the future. Our goal is to inspire and enable the next generation of creators to push the boundaries of what’s possible, transforming ideas into reality. Warehouse 47 stands as a testament to our commitment to innovation, collaboration, and the relentless pursuit of excellence.”
On the association with Warehouse 47, Karan Parikh, Founder, of Green Rain says, “Pixelab is designed to be a playground for the imagination, a place where technology and creativity intersect. By providing access to cutting-edge tools and fostering an environment of collaboration, we aim to revolutionise how stories and experiences are created. We are glad to be associated with Warehouse 47 by Famous Studio where the offering of Pixelab is more than a lab; it’s a movement towards the future of digital innovation.”
